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Making YouTube the most rewarding place to create
content, since 2007
YouTube Partner benefits
YouTube Partner benefits
The YouTube Partner Program is here to help you make money, support you when you need it, and connect you with the wider Partner community.
YouTube paid more than $70 Billion to creators, artists, and media companies from 2021 to 2023”
Make Money
Having your passion payoff is an incredible feeling. In the past 3 years alone, YouTube has paid out over $70bn to creators– more than any other platform! Becoming a Partner allows you to be a part of this, by giving you access to a whole host of ways that enable you to monetize your content. From accessing ad revenue through ads, to fan funding. Merchandise, brand deals and shared revenue from shopping. YouTube Partners have more ways to earn than ever before.
Learn your options for earning money on YouTube, explore what makes the most sense for your channel and start earning.
*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.
Give your fans another way to connect with you during live streams and Premieres. Super Chat and Super Stickers are fun, bright messages and stickers that fans can buy to show their support and help them stand out.
From unboxing videos to product drops, fans turn to creators for great shopping experiences. Whether you are a creator promoting your own line or featuring products from other brands in your videos, YouTube Shopping offers easy ways to help fans shop directly from your content, while you earn more.
Sell your own products on YouTube
Feature popular brands and retailers and earn more
*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.
Channel memberships are a great way to offer your biggest fans exclusive benefits like custom loyalty badges, emoji and members-only content when they join your channel as a paid, monthly member. The best part? You pick what rewards to offer and how much to charge for each membership level.
*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.
Connect with brands that want to partner for branded content campaigns. BrandConnect uses Google technology to understand your audience, match you with great brands, and help drive results with campaign management. We show you your options, you decide which brands you work with.
*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.
Super Thanks provides another source of revenue while giving fans a fun way to express their gratitude for your content. With Super Thanks, viewers can buy a fun, “clapping” animation shown only to them on top of your channel's video. Purchasers will also get a distinct, colorful comment in the video’s comments section, so you can easily connect with your biggest supporters.
Get Creator Tips about Super Thanks
*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.
Get support when you need it
As a creator in the YouTube Partner Program, you have access to our dedicated Creator Support team. They are here to provide one-to-one help across email and chat on a range of different topics, including:
Improving how you use YouTube
We can give you tips on technical aspects of YouTube and using its features.
Following policy and copyright guidelines
We can help you understand and comply with YouTube's rules.
Account and channel management questions
We can answer your questions about managing your YouTube presence.
Understanding performance
We can help you analyze your channel's performance using YouTube's analytics tools.
Content ID and rights management issues
We can help you resolve issues related to copyright claims and disputes.
Troubleshooting account issues
We can help you fix problems with your YouTube account.
Connect with the Partner community
The YouTube Partner Program isn't just about earning; it's about connecting and growing with a thriving community. As a YouTube Partner, you will receive exclusive communications that acknowledge and celebrate your achievements. As you hit various milestones, Partners are rewarded with perks and benefits that make your journey even more fulfilling. Additionally, the YouTube Partner Program provides unique opportunities to connect with fellow creators at special events and experiences, like VidCon and Creator Collectives in different cities. The YouTube Partner Program allows Partners to build a strong sense of community, enabling knowledge-sharing, collaboration, and growth alongside other passionate creators.
What our Partners say
What our Partners say
Becoming a Partner
Want to find out how to become a YouTube Partner? Read on to find out how you can become eligible to apply and what you need to join the program.
<500 SUBS
YouTube Partners represent our very best creator talent. We recognize that becoming a Partner requires a lot of hard work and doesn’t happen overnight.
But with dedication, creativity, and effort, every Creator has a chance of getting there.
500 SUBS
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3 Valid uploads
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and
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3K Valid public watch hours in the last 12 months
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or
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3M Valid public Shorts views in the last 90 days
500 subs is the magic number that makes a channel eligible to apply for the Partner Program.
Being eligible to apply for the YouTube Partner Program is an incredible achievement that marks the gateway to earning money and your passion truly paying off.
1000 SUBS
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4K Public watch hours in the last 12 months
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or
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10M Valid public Shorts views in the last 90 days
At 1,000 subscribers, Partners are able to unlock ad revenue and start earning money from the ads shown on their videos.
Already a Partner?
Already a YouTube Partner? Read on to discover how to make the most of your partnership, access exclusive benefits, and continue growing your channel.
Firstly, making it to YouTube Partner is an amazing achievement.? It’s a badge that says you’re among the best of the best.? Many Congratulations!
To make sure Partners get the full benefit of being in the Program, here are the following ways Creators can get rewarded for making content such as Shorts, live streaming and long form video.
- Advertising revenue: Earn revenue from Watch Page ads and Shorts Feed ads.
- Shopping: Your fans can browse and buy products from your store, or products you tag from other brands through the YouTube Shopping affiliate program.
- YouTube Premium revenue: Get part of a YouTube Premium subscriber’s subscription fee when they watch your content.
- Channel memberships: Your members make recurring monthly payments in exchange for access to special perks.
- Super Chat & Super Stickers: Your fans pay to get their messages or animated images highlighted in live chat streams.
- Super Thanks: Your fans pay to view a fun animation and get their message highlighted in your video or Short’s comments section.
Each feature has its own set of eligibility requirements, so be sure to check the respective criteria before turning on these features. If our reviewers believe that your channel or video is not eligible, specific features may not be available. These extra thresholds exist for two main reasons. The most important one is that we have to meet legal requirements in every area where the feature is available. Then, because we want to reward good creators, we need to make sure we have enough context on your channel. Generally, this context means we need more content to review.
Keep in mind that we constantly review channels to make sure your content is in line with our policies.
To start making the most of ad revenue, we recommend do the following:
- Learn about AdSense, Google’s program that lets YouTube Partners creators in YPP get paid.
- Choose how you want to monetize, how ads show up on your videos, and how to set your default ad formats.
- Review our advertiser-friendly content guidelines to make sure all your content is appropriate for ads.
- Check out our YouTube Self-Certification overview so you can self-rate your videos according to our advertiser-friendly content guidelines. This rating helps YouTube make monetization decisions faster and more accurately.
It may be helpful to check when your channel has made the most money. You can check this data by changing the date range to lifetime on the Revenue tab in YouTube Analytics. Are there correlations between the highest viewed days and most ad revenue earned?
You can identify the geography where most of your estimated revenue comes from by using expanded analytics reports. You can create videos targeting these specific geographies and add captions to help reach your viewers.
To identify seasonal trends, compare your traffic and earnings between different months or years. For example, US advertisers spend slightly more during the year-end holiday months, November and December. When you compare different years, how do your earnings and views change during certain months?
These tips can help you identify trends and patterns in your revenue sources. View your final earnings by logging into your AdSense account.
To avoid getting overwhelmed, try experimenting with one feature at a time to find out how your revenue and audience is affected.
For detailed information on revenue sharing, earnings, and taxes, refer to our partner earnings overview page. You can also learn how to view your final earnings in AdSense.